Yes, that right! The quality of your site will now have a greater impact on how your site will be ranked by Google. So what does quality mean to you as a site owner? Well of course, content is king and you should already have a plan in place to create loads of original (helpful and interesting) content that Google - and your visitors - will love. Try to avoid "thin content" such as automatically generated articles or doorway pages whose only purpose is to connect visitors to a new page. That’s an old tactic and no longer works, and in some cases can even hurt your rankings!
But with Google’s new Quality Update, content isn't the only concern site owners need to be focused on. Page errors are a big issue that contribute to Google's ranking algorithms. This includes things like malformed links, 404 errors (generated when a page is not found) and links to dead pages outside of your website, such as references that may have been taken down by sites you used to link to.
With many business having large and robust sites that are linked both internally to their own pages, as well as outside of the site to third party resources, it’s not uncommon to have hundreds (even thousands) of links as part of your website. But how can you keep up on the ever-changing and dynamic nature of the web and ensure that your links (and overall quality of the site) remains top-notch?
For customers who have an obligation to archive and monitor their websites for regulatory reasons, it's never been easier. With our SQWatcher technology, customers not only get a complete (and fully navigable) archive of their site on a daily basis so it can be easily reproduced in the event of an audit or exam, but since the system is providing a full archive of the entire site, there are a host of other features that help to keep your site's health at optimum levels. One of those features includes error reporting, which is a great solution to the recent Google Quality Update. As the SQWatcher system scans your site on a daily basis, it is constantly evaluating which pages and resources are generating errors and identifies them in reports directly from the system. Tired of having to login to check if something has gone wrong? We get it and that’s why we’ve created automated email error alerts that go directly to you and/or your web developer as problems are found.
With near real-time detection and notification of site errors, not only can you protect your place within Google's search results, but likely increase it as your site's quality exceeds that of your competition. Now, even website owners that may not need a full archive of their site for “regulatory purposes” will find value in the SQWatcher service as a great way to help manage the overall quality of your pages, resources and links.
To see how SQWatcher may benefit your organization, contact us today for a complimentary two-week trial of the system. No need to provide a credit card, billing information or pledge your first-born… just give the system 14 days and we’ll show you where your site may have room for improvement and you can take action. Not only will your visitors thank you, but we have a feeling Google will like you for it too!