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We are pleased to announce that James Cella, President of SiteQuest Technologies will be exhibiting at FINRA’s annual Conference. The conference is being held at the Marriott Marquis in Washington DC from May 27th through the 29th. Please stop by for a visit and be sure to enter our conference drawing for an Apple Watch. We will be located near the escalators at booth #27.
When doing web searches on Google™ or Bing™, how accurate are the results typically? Well of course if you’re looking for someone who has a large and prominent web presence, Google searches can be easy. A Google Search on Lebron James will give you plenty of accurate results, but let’s be real. When supervising an advisor, it can be like searching for a single needle in a vast array of haystacks.
Eagle Eye’s accuracy for a Broker Dealer client who has used the system for less than one year. Take my name as an example: James Cella. It’s not a common name, BUT there are over 50 James Cella’s in the United States and many of us have a decent web presence. One is a lawyer, another a hollywood film producer while another is a sports information director at a small university. So if one were to try to supervise me and were to Google my name, they would only find 4 results out of Google’s top 50 were actually me. That’s a whooping 8% accuracy. Now one could say that I don’t exist on the web and hence the low results, but the fact is that I do exist on the web with:
So 4 results in the top 50 returned by Google is flat out terrible. Just image how it would look if I were named John Smith. When we released Eagle Eye about a year ago, we set out to design an application that dramatically increased the odds of finding the James Cellas, Sally Jenkins, Timothy Freemans or whomever our clients needed to supervise. So how are we doing? Overall the numbers are pretty impressive. Our clients generally review anywhere from the top 20 to top 30 results found by the system and they are averaging around 55% to 67% accuracy. One client who has been on the system for nearly a year has an accuracy of 72% in their top 30 and an insane 82% in their top 15. That means that for every 10 results they are reviewing, 7 to 8 of them are the people they are looking for and this is after the company has blacklisted domains they don’t want to review like whitepages.com or classmates.com. How do we do it? We can’t reveal all the ingredients of the secret sauce, but we can tell you that we’ve built complex algorithms and intelligence into Eagle Eye so that it learns as your firm performs reviews. So what does all this accuracy give you?
One of our clients has been using the application for almost a year and described Eagle Eye as a “godsend.” Why? Since switching to Eagle Eye, this firm has:
With Eagle Eye’s automated searches, easy-to-use workflow and blacklisting technology, this client was able to do their reviews in a fraction of the time it took when doing it by hand. Not only has this time savings come in handy when it came to other projects, but they were also able to expand their supervision levels and are now looking deeper into the web through our application. It’s certainly turned into a “Win-Win-Win” situation that only required a small investment in a tool that now automates a process that used to be completely manual. Contact us today for a quick demo to see how Eagle Eye can not only save you time but also reduce your compliance risks. Eagle Eye has proven to be incredibly effective at reducing risk as it continues to find websites, social media accounts and blog posts on the web that pose compliant risks to a firm, but did you know that it also saves time?
Yes, a lot of time. One of our Eagle Eye clients recently reported that they were able to reduce their web supervision time by 80% since switching to Eagle Eye. That’s a huge number. How’s the firm utilizing their newly found time? First, they are expanding their web surveillance program by increasing the depth of Eagle Eye’s search results (at no additional cost by the way). By increasing the depth by 60%, they’ll be able to uncover additional risks while demonstrating to their examiners and regulators that they are meeting their requirements for reasonable supervision outlined in NASD 3010, IM 30103, 3012, FINRA 2210 and FINRA 3270. What else are they doing with their extra time? Well of course they now have time for those extra compliance projects that have been slipping through the cracks over the past few years. With Eagle Eye, not only do you reduce risk and meet your compliance and supervision responsibilities, you save lots and lots of time. Isn’t extra time a wonderful thing? June 3, 2014 – Woods Cross, Utah THE FIRST OF ITS KIND WEB SURVEILLANCE SOLUTION FOR FINANCIAL SERVICES SiteQuest Technologies, a respected compliance monitoring/surveillance software and website development firm announced today the next evolution in financial services web surveillance. Eagle Eye, the company’s proprietary web surveillance application, is the first of its kind in the marketplace to allow financial services organizations to take a step forward in surveillance monitoring of internet activities. Eagle Eye is a customizable application that allows broker/dealers and compliance departments to monitor, search, track, record and report on the presence of its registered representatives and investment advisors on the internet. More importantly it allows financial services firms of all sizes the ability to seamlessly meet and often exceed NASD 3010, 3012 and FINRA 2201, 3270, without the necessity of additional staff or training all with one application. The key features of the platform, designed with compliance department needs and regulatory challenges in mind, include mega ranked results and domain blacklisting needed to reduce useless clutter, review once workflows that eliminate duplicate results, audit reports on demand and as needed, all with increased real-time supervision. In addition, the platform offers enhanced attributes that further demonstrate the value of this turn-key solution to meet the needs of any busy compliance department, inclusive of: hierarchy file loading, escalation workflows, productivity reports, tagging, research mode and much more. In this day of increased regulation, Eagle Eye can ensure that your firm has meets its supervisory responsibilities for less than the cost of most industry e-mail surveillance programs. “When we launched SiteQuest five years ago we had a specific mission in mind, to serve the evolving compliance needs of the financial services industry at large. Eagle Eye is an exciting addition to our expanding suite of cost effective, turn-key solutions that allow financial services companies large and small to move the needle and meet both SEC and FINRA reasonable supervision requirements for cyberspace simultaneously, and without the addition of human capital.” About SiteQuest Technologies
SiteQuest Technologies is a full-service, compliance monitoring/surveillance software and website development firm located in Woods Cross, Utah. The firm specializes in website and internet monitoring and surveillance for numerous large broker/dealers across the country. SiteQuest was founded on the principle that sound compliance monitoring and management is the key to success in the financial services industry today. With the increasing focus on compliance and regulation, coupled with the market trend towards social and cloud-based sales and service the importance of a company’s ability to monitor and track findings regarding its employees interactions on the internet is becoming increasingly important. SiteQuest Technologies is actively introducing both current and new clients to the Eagle Eye Application and the many other compliance and website solutions that the firm offers such as a value-based solution for Financial Advisors, customized website development on an individual basis or on mass through their customized platform - Web Dynamics. SiteQuest is accepting new clients, and welcomes calls and inquiries related to a free demonstration of Eagle Eye or any other aspect of their suite of products and solutions. To learn more visitwww.sitequesttech.com. |
About James CellaJames Cella is the President of a growing and innovative compliance technology provider called SiteQuest Technologies. James is a customer-centric individual and focuses on building and sustaining positive and lasting relationship with his clients and partners. James and his family are "super fans" of Utah Football and have attended nearly every home game since 2002. Go Utes! Archives
July 2019
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